2025 Partners
Presenting Partner: Fat Tire
Fat Tire is the world’s first carbon neutral beer. A part of renown B-corp New Belgium Brewing, Fat Tire is here to be a part of your outdoor adventures. They’ve gone above and beyond, supporting FoCo Fondo with essentials like our scholarship programs, hosting the start/finish for our training rides, and not to mention the race weekend venue #optimismforever
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Apparel Partner: Pearl iZUMi
This legendary brand is far from ordinary. In fact, they are on track for 98% of the items they make to be sourced from sustainable materials by 2024. And lets not forget their Lifetime Guarantee and free inhouse repairs.
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Livestream Partner: BMC
BMC, aka Bicycle Manufacturing Company, has that Swiss-level of precision that sets them apart. We’re so stoked to have them out demoing bikes but also supporting the live stream this year! So rad.
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Creative Partner: Bonfire Effect
This creative agency is what dreams are made of, literally. These magical marketing elves can take your dreams and turn them into tangible assets to help you turn that dream into something real. They also throw one hell of an aid station party.
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Celebration Partner: Rio Grande Mexican Restaurant
Rio Grande is Fort Collins’ (really, a Colorado) favorite place to celebrate. Whether it’s to gather with friends, celebrate a big milestone, the perfect date night, or a post-race refueling, Rio is there for you. They’ve also partnered with us this year on our Winter Zwift Series.
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Oasis Partner: Trek Fort Collins
In 2025, we’ll see Trek Fort Collins build on their legendary services from Aid 1 and expand on the same vibes you know and love over to the Oasis, alongside Fat Tire. Expect a DJ, games, and plenty of tomfoolery.
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Helmet Partner: Lazer
Lazer has been pushing the tech on helmet safety since 1919(!!!). We love their Kineticore technology, wide range of options, and highly rated helmets that come at various price points. Top quality head protection for all.
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Navigation Partner: Garmin
Garmin offers premium navigation across all sorts of categories from cycling, running, aviation, marine and everything in-between. We’re a bit obsessed with their solar head unit options that last forever and group ride functions.
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Coaching Partner: Source Endurance
At Source Endurance, every coach has extensive cycling experience AND a relevant degree in the field, so you know you are getting the real deal.
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Lifestyle Partner: Bike Sports
Bike Sports is committed to expertly guiding your two-wheeled experience. From fueling the fun to pushing limits, they believe in a bike’s ability to open opportunities and realize dreams.
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Visit Fort Collins
Visit Fort Collins is here to ensure only the most excellent trips to visit our exceptional, outdoor oriented community.
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Brave New Wheel
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Law Partner: The Cyclist Lawyer
The Cyclist Lawyer quite frankly hopes you don’t ever need their services, but if you do, they have your back. They’ll be providing some excellent resources this year to take care of your future self, just in case.
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Tattoo Partner: Scrimshaw
Scrimshaw Tattoo is extremely well-known in their field AND is full of bike-riding-and-commuting artists living their dreams.
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Air Quality Partner: Simple Steps, Better Air
Take a deep breath. It’s a bummer to learn that peak ground-level ozone pollution also coincides with summer on gorgeous, blue sky days, especially on the Front Range. Simple Steps, Better Air is here to connect us with resources to understand when it’s safest to exercise and ways we can do our part outside of advocating for policy change.
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Fueling Partner: First Endurance
First Endurance elevates athletes of all levels to their potential. With science-backed hydration options, gels, and top-level sports supplements, like Optygen, it’s all but impossible to choose a favorite option from them.
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Zwift
Zwift supports FoCo Fondo by faciliating our free Winter Training Series and club. Thanks for helping us gain that winter fitness!
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Ascent Studio
Ascent Studio Climbing & Fitness supports riders getting race ready. Additionally they support our camping and day-trip riders with free showers.